Creating Shared Value : The ‘sunrise’ direction


What can a business do?

Like most of us who run, transact with or know businesses will say that a they can only make money! Not true any more !

A really interesting Initiative that I came across was the ‘Nestle Creating Shared Valueand their perspective towards the role of business in development is simple, clear, driven and the way I understand – Very practical.

In my humble opinion, they seem to believe ‘If they build a better world, even they will benefit from it’ something that everyone should learn from and strive towards.

Read more about their work here . Or watch a video here

I believe in this idea and want to learn more, after receiving an invite recently from the Creating Shared Value Forum,2012 (Organized by Nestle SA and FICCI) to be held in New Delhi, India on Nov 5th as a Key Online Opinion Leader, my focus is now to see what is actionable and write about it.

Stay tuned here for two more articles on this thread :

1. Creating Shared Value : The business of development

2. Creating shared value forum 2012 : Top 10 actionable items that your business can start tomorrow.

Connect with the forum directly on twitter at https://twitter.com/nestleCSV  

#NestleCSV stay tuned for my tweets from the event day

OR connect with them on facebook at http://www.facebook.com/Nestle

Personally, since I am doing a workshop on ‘Execution tactics’ for a leading automobile company today, I feel the best way to sum this up for now would be to quote The Tonite Show anchor and entrepreneur – Jay Leno

“Life begins at conception and ends at execution’

Advertisements